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Wednesday, April 29, 2026
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Goodyear appoints former Turkish exec to lead its business in the emerging markets

As VP of Emerging Markets, Sarioglu will assume responsibility for driving strategic growth of Goodyear’s business in key market segments

Goodyear has appointed Mahmut Sarioglu as VP to lead its business in the emerging markets region, which includes Middle East & Africa, South Africa and Turkey.

Sarioglu joined Goodyear in 2012, where he first headed the company’s Commercial tire unit in Turkey.

He then went on to lead Goodyear’s Turkey operations from 2018 as its managing director where he grew the business substantially.

Trained as an electrical engineer, Sarioglu began his career with ABB as a Sales Engineer in 1996. Moving up the ladder within various multinationals such as 3M and GE before joining Goodyear, Sarioglu is acknowledged as an innovative business leader with solid managerial and leadership experience within Sales, Marketing and Business Development functions.

As VP of Emerging Markets, Sarioglu will assume responsibility for driving strategic growth of Goodyear’s business in key market segments in the various countries.

Sarioglu said: “I look forward to drive the Goodyear promise of Enabling Mobility with our key partners by ensuring that the right Goodyear tire solutions are available at the right place and right time for all our customers across the Emerging Markets.”

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Stephen Whitehttps://truckandfleetme.com/
Stephen White created Truck and Fleet Middle East over a decade ago, and is one of the Middle East's foremost writers on mobility and capital assets. He is also mostly powered by coffee.
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