Bentley Motors said its sales rose by five percent in 2019 as “a raft of exciting new models helped entice a growing number of customers around the world.”
The British luxury car brand reached a total sales of 11,006 cars globally, the seventh consecutive year that the luxury British marque has sold over 10,000 units
According to company the introduction of ew models, combined with greater global availability of other popular models, in particular the Continental GT W12 and Bentayga V8 helped drive growth in the calendar year.
Demand for the Continental GT was increased by the introduction of a high performance V8 engine for both Coupe and Convertible versions, said Bentley Motors in a statement, adding: “The pioneering, go-anywhere Bentayga was also in strong demand, setting a sales record, with new Speed and Design Series models adding to the luxury SUV’s appeal. Three limited edition models were also produced by Bentley’s bespoke division, Mulliner – all quickly sold out.”
The Bentley Continental GT was the marque’s best-selling model in 2019, with sales up by 54 percent compared to the previous year. Sales of the Bentayga increased, too, by 18 percent.
Adrian Hallmark, Chairman and CEO of Bentley Motors, called 2019 an extraordinary year for Bentley for many reasons.
“Our sales performance reached over 11,000 customer deliveries for the fourth time in our 100 year history, plus it represents the seventh consecutive year above 10,000 retail sales. This result was driven by strong demand in all regions, the successful launch of the Continental GT Convertible, plus the launch of five major derivatives and limited edition models during the year.
“It’s remarkable that this achievement was largely without any sales of the Flying Spur which historically has contributed 20 per cent of our annual sales.
“This result secures Bentley’s return to profitability, demonstrates the successful implementation of our turnaround, and sends a clear signal for the potential of Bentley for 2020 and into our next century.”
