- Advertisement -
Monday, August 8, 2022
Home News Cars Nissan finds the right tune as lip-sync competition hits new heights

Nissan finds the right tune as lip-sync competition hits new heights

#NissanKICKS Lip-Syncing Competition in the Middle East has reached over 3.2 million social media users since its launch last month

Nissan has drawn the curtain on its popular #NissanKICKS Lip-Syncing Competition in the Middle East after reaching over 3.2 million social media users since its launch last month.

The challenge built on the success of the KICKS campaign (Built to your Beat) and invited users to record themselves singing along to the KICKS music video. Participants were encouraged to use a dedicated Instagram filter and tag the official accounts of both Nissan Middle East and Nissan’s local partner to win an exclusive KICKS test drive and a Bose Bluetooth speaker.

Introduced with a teaser video, followed by an official filter, the social media challenge connected audiences from across the region, engaging over 1,080,000 users and garnering over 1,050,000 video views. With the support of Nissan’s partner network, the challenge was rolled out across seven markets, namely Kuwait, Qatar, Oman, and Jordan, in addition to Bahrain, Abu Dhabi & Al Ain, and Dubai & the Northern Emirates where the KICKS celebrated its position as the number one crossover with the highest segment market share during Financial Year 2021 (April 2021 – March 2022).

“The exceptional results of this thrilling social media challenge are a testament to Nissan’s understanding of its customers and their passion points,” says Abdulilah Wazni, director of Product, Marketing, and Customer Experience at Nissan Middle East.

“Through this campaign, we’ve successfully engaged with the KICKS’ youthful and trendy target audience in the Middle East and provided them with a platform to showcase their unique personalities while highlighting the segment-leading features and appeal of the KICKS. I’d like to thank all those who participated in this unique challenge and congratulate the seven winners from across the region.”

The 2022 Nissan KICKS is available at Nissan’s partner network across the Middle East including, Al Masaood Automobiles in Abu Dhabi, YK AlMoayyed & Sons in Bahrain, Arabian Automobiles Co. in Dubai, Bustami & Saheb Co. in Jordan, Abdulmohsen Abdulaziz Al Babtain in Kuwait, Rasamny-Younis Motor Company (RYMCO) in Lebanon, Suhail Bahwan Automobiles in Oman, and Saleh Al Hamad Al Mana Co. in Qatar.

- Advertisement -
- Advertisement -

Most Popular

MG going from ‘strength to strength’ in the region

The head of MG Motor in the Middle East has hailed the success of the brand in the region after the SAIC-owned British marque...

Transguard opens new medical facility at Jebel Ali staff accommodation

The Transguard Group has just inaugurated a new 270sqm medical facility within its largest accommodation facility, Jebel Ali 7 residence. The 10-bed clinic is open...

Future of Transportation: Top 20 trend-setting auto companies (M-Z)

MAN Truck & Bus MAN can pull on huge reserves of talent and expertise when it comes to developing new trucks, engines and systems. Both...

Future of Transportation: Top 20 trend-setting auto companies (A-L)

Audi Audi wants to use a new era in car development to push itself into the forefront of all things electric and – as proven...

Related News

MG going from ‘strength to strength’ in the region

The head of MG Motor in the Middle East has hailed the success of the brand in the region after the SAIC-owned British marque...

Transguard opens new medical facility at Jebel Ali staff accommodation

The Transguard Group has just inaugurated a new 270sqm medical facility within its largest accommodation facility, Jebel Ali 7 residence. The 10-bed clinic is open...

Future of Transportation: Top 20 trend-setting auto companies (M-Z)

MAN Truck & Bus MAN can pull on huge reserves of talent and expertise when it comes to developing new trucks, engines and systems. Both...

Future of Transportation: Top 20 trend-setting auto companies (A-L)

Audi Audi wants to use a new era in car development to push itself into the forefront of all things electric and – as proven...

Future of Transportation: The route to a more connected Kingdom

The public transport landscape is changing rapidly in Saudi Arabia as it gears up to meet its Saudi Vision 2030 ambitions of a more...

LEAVE A REPLY

Please enter your comment!
Please enter your name here