Shell Lubricants Middle East in partnership with United Motors & Heavy Equipment (UMHE) hosted an industrial seminar for customers in Abu Dhabi highlighting the importance of using the right lubricants to over 100 participants from different sectors such as construction, fleet and general manufacturing.
Keeping pace with the rapid developments in the heavy machinery sector, coupled with changes in technical requirements, the seminar also showcased Shell’s diverse portfolio of lubricant solutions, while also introducing guests to Shell’s recently rolled out the LubeAdvisor feature that uses wearable technology, to support customers in optimizing their lubricants operations to significantly reducing fleet maintenance and operational costs.
Speakers during the event included Khaled Seif, Middle East Lubricants marketing director, Tarkan Guclu, UAE Lubricants sales manager, Dileep Sreedharan, UAE Lubricants technical advisor, Ahmed Gawdat, Middle East B2B Lubricants marketing manager, Khalifa Saif Darwish Al Ketbi, managing director of UMHE and Afaf Al Kontar, COO of UMHE.
Together they discussedthe importance of identifying and pursuing a sustainable approach when it comes to lubricants and highlighted how Shell Sustainable solutions can help to decrease carbon footprints through extending ODIs, fuel economy, carbon neutral products and optimization of machine idling.
During the seminar, Shell also highlighted the brand’s premium products including Rimula premium range that maintains engine cleanliness and allows for a more extended ODI and longer engine life. Discussions also included the industrial portfolio offered by Shell Lubricants, including Hydraulic, grease, compressor, gear and transmission oils.
In addition, the seminar provided an opportunity for the participants to discuss their challenges in lubrication and solutions with leading technical experts who shared insights and solutions to help address these challenges.
“As a global brand with a strong local and regional footprint, Shell is committed to utilising our access to global expertise and share knowledge with our customers and partners, and this seminar is an ideal platform for us to connect, engage and learn more,” said Khaled Seif.
“The Lube Advisor feature using wearable technology is one of many advanced technologies that we have invested in and have started to roll out to customers in the Middle East region. Today, we are excited for the opportunity to meet with our customers and highlight how important these technologies are.”
He added: “Our partnership with UMHE enables us to expand our value proposition in the UAE’s capital and serve our customers efficiently and effectively and this seminar is a testament to our ambition. This partnership also allows us to meet the increasing demand for high quality lubricants and enhance product accessibility for our growing customer-base.”
UMHE COO Afaf Al Kontar, Chief Operating Officer of UMHE, suggested the event will lead to more engagement in the market.
“We appreciate Shell’s efforts in hosting this session and knowledge sharing, and look forward to participating in more events that will allow us to engage with our customers across Abu Dhabi and Al Ain”.
