The world-leading producer of high-strength steel SSAB announces Al Shirawi Equipment Co. LLC’s new My InnerStrenx® program membership.
As a consequence, Al Shirawi Equipment Co. becomes the first company with dual Brand Program membership to hold a dual brand program membership (Hardox® In My Body and My Inner Strenx®) in the Middle East.
Established in 1976 in Dubai, Al Shirawi Equipment Co. LLC manufactures transport equipment under the ATLAS brand, including trailers, tippers, and truck-mounted bodies.
Through its Atlas brand of trailers and bodies the company has established itself as a prominent player in the transport equipment fabrication industry, serving a wide geographical area from the Middle East to the African regions. Their partnership with SSAB to use Hardox® abrasion-resistant steel for tipper bodies and trailers since 2003 demonstrates their dedication to delivering reliable and long-lasting products.
Al Shirawi Equipment Co – ATLAS LLC was appointed as Hardox® In My Body member in 2016 with its Hardox® applications in Tipper bodies and Tipper Trailers. Building on this success, the company continued to excel in 2023 by joining the My Inner Strenx® program through the utilisation of Strenx® performance steel in their trailer chassis.
Remarkably, Al Shirawi Equipment Co – ATLAS LLC has achieved a milestone in becoming the first company in the Middle East with dual Brand Program membership to hold a dual brand program membership, encompassing both Hardox® In My Body and My Inner Strenx® – a testament to their outstanding commitment to superior quality and performance.
Al Shirawi has been constantly improving their trailers and truck body manufacturing to suit the rigorous demand of the industry. By incorporating Strenx® high-strength structural steel into their superstructures, Al Shirawi achieved significant benefits including reduced trailer weight, increased payload capacity, and improved overall cost-effectiveness which has been acknowledged and accepted by their customers in the region.
Strenx® steel has a wide range strength (from 600 MPa to 1300 MPa) allowing for reduced weight of steel structures by up to 40%, making it ideal in truck body and trailer chassis manufacturing in terms of overall strength, quality and cost.
In tandem, Hardox® abrasion-resistant steel and Strenx® high-strength structural steel represent a game changing combination for building lightweight, durable, and highly efficient transportation solutions.
This dynamic pairing has the potential to redefine the service lifespan, lower operational cost and enhance the overall efficiency of transport equipment within a wide array of industries.
About My Inner Strenx®
SSAB’s My Inner Strenx® grants advantages to companies committed to producing exceptional products utilizing Strenx® performance steel. Certified products are awarded the ‘My Inner Strenx®’ sign, which assures manufacturers of their expertise in designing and manufacturing equipment using Strenx® performance steel.
The unique qualities of Strenx® make it a valuable addition to the transport industry, contributing to both productivity and sustainability. Products that display the My Inner Strenx® logo are proof of their excellent performance, thanks to their exceptional load-to-weight ratio. This logo also enhances the business opportunities of its members by accelerating their global visibility, recognition, and reliability.
