Fiat Chrysler Automobiles (FCA) says it is providing its dealerships in the Middle East region with iShowroom, “a virtual sales tool which offers customers a contactless and unique digital experience conveniently though their screen.”

Customers are now able to interact with dealerships from the comfort and safety of their own homes via a range of video conferencing applications, including Zoom and Microsoft Teams.

The manufacturer of Chrysler, Jeep, Dodge, RAM, Fiat, Abarth and Alfa Romeo added that its new initiative builds on the success of FCA’s ‘Car@home’ program which allows customers to order test drives to their doorstep.

When combined with FCA’s OwnerSupport+ tools, customer can access a range of services from vehicle selection to purchase, online delivery through to after-sales care.

“iShowroom is set to revolutionise the buyer experience for FCA customers,” said Orhan Sozen, network development director, FCA Middle East. “Our Sales Consultants are able to highlight every single aspect of any of our models with the tap of a finger and broadcast this experience directly to the homes of our customers.

“This wholly digital experience maximises comfort, convenience and safety for both our clients and our employees.”

iShowroom contains information about every model of every FCA brand, including features and benefits, extensive information and videos about how key features work, brand advertising, animations and videos. Available in Web (desktop, laptop, tablet) and Mobile Web (smartphones) versions, customers can make model-to-model comparisons between different FCA vehicles.

A ‘Wish List’ feature that enables users to compile a list of desired features, such as Adaptive Cruise Control or Lane Change Assist, and locate vehicles in the dealership’s inventory that have those features.

When a customer contacts the dealership, they are given an online video conference appointment enabling a sales representative to conduct a vehicle features presentation, offer a selection of suitable vehicles, and create a vehicle proposal online.

All the information presented during the presentation can also be emailed directly to the customer via iShowroom, said FCA.

“The iShowroom initiative represents the latest phase of digitalisation for Fiat Chrysler Automobiles globally, reflecting their ambitions to drive digital transformation to adapt to the latest market trends and consistently improve the customer experience,” it added in a statement.