The 2021 Lexus IS has been launched in the UAE at an exclusive preview hosted by the brand’s local distributor – Al-Futtaim Automotive.
Three distinct versions – Lexus IS 300 Premier, Lexus IS 350 F Sport Prestige and Lexus IS 350 F Sport Platinum were revealed at a special event held last week at Al-Futtaim Lexus’ state-of-the-art center at Green Community, Dubai Investment Park (DIP).
The latest version of the popular vehicle returns as a front-engine, rear-wheel-drive sports sedan, “while expanding on the qualities that have built its loyal following across the UAE”, said Al-Futtaim Lexus.
The firm said it will also offer new IS customers with free insurance for the first year and a complimentary services package for up to three years or 60,000 KM whichever comes first.
“We are delighted to launch the iconic 2021 Lexus IS in the UAE – a market of automotive connoisseurs,” said Saad Abdullah, head of marketing & brand operations. “Now in its fourth generation, the Lexus IS is the culmination of over two decades of innovation and high performance in the segment.
“With a stunning new design, impeccable refinement and athletic powertrain, every journey in the new IS is a true experience of exceptional luxury and exhilarating performance.”
The preview event also showcased the world’s first Lexus RC F Pro Drift spec car. Custom-built in the UAE, the 844hp Lexus RC F Carbon Kevlar was accompanied by Lexus F Brand Ambassador, Ahmad Daham – the five-time Middle East Drift Champion.
Daham has helped the vehicle meet the FIA standards and make it the first Lexus RC F Drift in the world to compete in multiple events across the region.
“As one of the Lexus family members in the region, I feel proud to join the exclusive preview of the new Lexus IS and get the chance to meet UAE car enthusiasts who strive to experience the fusion of exhilaration and distinction in Lexus cars,” said Daham.
“As Lexus F marks the highest expression of power and performance, I’m excited to get behind the wheels of the all-new Lexus IS 350 F Sport and live a visceral racetrack experience on the roads of the UAE.”
The new Lexus IS is being offered to customers with a “special” price, said Al Futtaim Lexus, starting from AED 175,000 for the Lexus IS 300 Premier, AED 215,000 for the Lexus IS 350 F Sport Prestige and AED 245,000 for the Lexus IS 350 F Sport Platinum.