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Al-Futtaim Automotive says Trade Point car parts digital platform will ‘transform’ automotive industry

New digital platform allows B2B dealers to purchase genuine spare parts, body parts, tyres and battery and lubricant products

Al-Futtaim Automotive has revealed a new digital platform that allows B2B dealers to purchase genuine spare parts, body parts, tyres and battery and lubricant products.

The Trade Point portal provides a one-stop process that optimises the ordering and purchase process while enabling ease, convenience and transparency as well as a single access point for all Al-Futtaim brands including Toyota, Lexus, Volvo, Honda, Dodge, RAM and Jeep, explained the firm.

Encouraged by  the UAE’s goals of transformation to a smart city strategy and championing digitalisation, Al-Futtaim Automotive added it wants to offer a seamless digital journey “to all our partners”.

Al-Futtaim Trade Point is claimed to make it easier for dealers to transact with Al-Futtaim Automotive in a safe environment.

With the platform integrated alongside all Al-Futtaim internal infrastructure systems, an order placed on Trade Point is picked up within seconds allowing deliveries directly to B2B partners up to four times a day.

Additional features of the platform include simplified payment methods, individual business sales analysis insights and live delivery tracking as well as detailed product information and accompanying images to ensure easy distinguishing.

In just two months, 13,500 orders have been fulfilled using Trade Point with 150,000 parts being purchased and sold while giving dealers access to over half a million unique part numbers.

The announcement came on the sidelines of the Al-Futtaim Automotive Dealer Conference, an annual event which celebrates upcoming innovations, sheds light on staff achievements at the events awards ceremony and highlights promising business performance. The top 12% of UAE dealers attended the event, comprising elite, platinum and gold dealers, some of which have been with Al-Futtaim Automotive brands for over two decades.

“Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to expand and diversify our mobility offering, responding to not only our customers’ changing needs but those of our dealers too,” said Paul Willis, president, Al-Futtaim Automotive. “With Trade Point, we are at the forefront of the increased government and industry focus on digitalisation and will address the increase in market demand for accessible mobility.

“With this innovation we aim to create sustainable growth, providing heightened transparency and consistency. Furthermore, as the market leader, our brands are most in-demand, therefore Al-Futtaim Automotive has an important role to play in ensuring customers don’t fall prey to counterfeiters with the potential for fake parts to endanger all road users. With this innovation, we are ensuring we are bringing further regulation to our industry.”

When asked about using the Al-Futtaim Trade Point platform, Usman Kunnath from Supreme Auto Parts said: ‘We benefit from its ease of access, and the fact that my team can autonomously create different user accounts.’

Prasanna Pinto, Dublin Auto Spare Parts also commented: ‘All of our 13 branches across the UAE use Trade Point on a daily basis. It’s good for us because it’s one system to access all Al-Futtaim brands.’

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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