CE-Creates, the internal business incubation platform of Crescent Enterprises, recently announced the launch of a line of specialised industrial clothing called Shamal.
With emphasis on both comfort and safety, the garments are designed for construction, municipal and other outdoor workers exposed to the extreme summer temperatures of the Middle East. Samer Choucair, director of CE-Creates, said the products are “a culmination of years of research and development and an effective and robust solution to one of the most common challenges faced by today’s workforce around the world”.
“The garments have been rigorously tested in a painstaking process involving six stages of prototype tests in the UAE. To ensure performance at the highest level, all elements of the garments were tested including fabrics and designs. Further testing involved mannequin simulations and onsite trials in challenging conditions. Results reported include significant reduction in garment weight and improved thermal comfort superior to any previous garment worn. These testaments are the greatest advocacy for the efficiency of our product,” said Choucair.
The evaluation process went through a consortium of UAE and international construction companies, he added. Factors considered when developing the garments include heat dissipation, durability, and comfort. Traditional concerns including shrinkage, reflective stripes and hardware disintegration and tears were also addressed.
