Hertz UAE says it is aiming to be at the forefront of the green mobility transition, having already become the first car rental brand in the country to introduce fully electric vehicles in its portfolio.
The Al-Futtaim Automotive Group car rental franchise says that 15% out of its 11,000 fleet in the UAE are either fully electric or hybrid vehicles, including models from Volvo and Polestar, but it is aiming to make its mobility portfolio even greener.
With plans to soon include the BYD range, which has sold nearly 3 million New Energy Vehicles globally, via Al-Futtaim Automotive, Hertz UAE has plans to further electrify the range, “which makes a definitive statement, as they have the most diverse car rental offering in the market – ranging from small sedans to luxurious full-size SUVs, from commercial pick-up trucks to large passenger buses.”
Conducting nearly 20,000 transactions a month from its widespread network of 13 branches across the country, Hertz UAE believes it has the capability to drive EV adoption at scale.
It also believes the UAE is the “perfect platform to steer this transition, as the country is strongly committed to making headway towards the UAE Net-Zero 2050 Strategic Initiative and shape a modern, digital economy with sustainability at its core.
Hertz is participating at the Arabian Travel Market 2023 this week, with the region’s leading travel show focusing on Net Zero Travel.
Hertz UAE is also present at the event to showcase the new fully-electric Polestar 2 for its fleet partners and share how they are localizing Hertz’s global sustainable mobility strategies.
“Electrification, technology, and innovation are the inevitable future of the mobility sector. We are proud to have partners like Hertz who believe in setting bold strategies to continue leading the way forward,” said Alexander Maas, managing director of Al-Futtaim Finance and Hertz UAE.
“Our focus remains on fulfilling our electric vision by ensuring we deliver a whole support system, a fully functioning ecosystem, to all our electric and hybrid vehicle customers – be they corporate or individual renters. At Al-Futtaim Automotive, we have also introduced our own brand of charging technology and unique new packages like Drive Green, which allows customers to rent electric or hybrid vehicles from one month to several months on their own terms, completely hassle-free. This will help make the switch to green mobility, more convenient and seamless.”
Taking a cue from the future mobility aspirations of the country, Hertz UAE also launched its digital platform early in 2021 and introduced new products like Drive Green part of the Flexible Monthly Packages to meet the rising demand for innovative mobility solutions from customers. Today, 70% of new business opportunities come from the digital channels while online booking has nearly doubled since the platform’s launch.
Starting from 1st May, for two weeks, Hertz UAE is currently featuring its Drive Green service with a cutting-edge display of electric and hybrid vehicles including the Polestar 2 and the Volvo XC40 at The Zone by Al-Futtaim – the new automotive experiential hub located at City Walk Boulevard, Building 10.
