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Sunday, March 7, 2021
Home News Distributors ISUZU, Al Jomaih and Shell Lubricants launch joint Saudi campaign

ISUZU, Al Jomaih and Shell Lubricants launch joint Saudi campaign

The promotion running until 18 March includes free vehicle inspections and "hefty discounts" for ISUZU customers

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ISUZU KSA and its authorised dealers in the Kingdom – Alyemni Motors Co., Bakhashab Brothers Co. Ltd. and Alissa Universal Motors – have joined forces with Al Jomaih and Shell Lubricants on a comprehensive and lucrative service campaign which will run until 18 March, 2021.

The promotion is offering ISUZU customers free vehicle inspections along with “hefty discounts”, said the Japanese brand.

Included in the offer, explained ISUZU KSA, is a free 32-point vehicle inspection and a detailed health report. Customers also gain an additional 40% discount on parts and labour, “along with an assured gift and an attractive service coupon for the next visit. Moreover, customers will avail of a very special price on their engine oil and oil filter relative to the aftermarket.”

The campaign will be heavily promoted across the Kingdom using direct marketing platforms, it added: “(This campaign) cements ISUZU legacy as the heavy truck manufacturer of choice for drivers who accept no downtime and demand maximum highway time.

“Furthermore, it revitalises ISUZU reputation as the only provider of specialized and high-quality service for its vehicles in the Kingdom, using original spare parts designed to handle the rigors of the Saudi climate. Finally, yet importantly, the campaign bolsters ISUZU’s relationship with Shell lubricants, namely Rimula IZ, which has been designated as the original and dependable heavy duty diesel oil for its trucks since 2018.”

Norihiro Yoshimoto, After Sales VP at ISUZU Motors International FZE, described the service campaign as a token of appreciation for the brand’s loyal customers in the Kingdom.

“In the highly competitive and demanding Saudi trucking industry, it is insufficient to just provide a properly engineered and dependable heavy-duty truck,” he added.

“Because drivers cover hundreds of thousands of kilometers a year, often in arduous climatic conditions, they demand, and rightfully so, exceptional aftersales service, thus turning our relationship with them into an enduring friendship built on trust, quality care, professionalism, and an ethical approach to pricing.”

Saher Hashem, CEO, Al Jomaih and Shell Lubricants, emphasised that the importance of the heavy-duty transportation industry cannot “be overstated, as it represents the lifeline between manufacturers and customers.”

The Shell Rimula IZ 15W40 on offer is a heavy-duty diesel engine oil specifically designed for ISUZU on-highway trucks.

It provides multi-faceted protection for engines coupled with better performance, while improving durability and reducing maintenance costs.

Specifically, Rimula IZ controls the build up of acids by decreasing their accumulation, thus reducing chemical corrosion of engine bearings. Additionally, it provides high levels of engine wear protection in critical areas of the valve train, piston rings and cylinder liners. It also Rimula IZ prevents oil thickening and the formation of harmful deposits across all engine components.

“It is of paramount importance to keep heavy trucks operating continuously with minimum downtime and mechanical issues, irrespective of driving conditions,” added Hashem. “The fact that we named our heavy-duty diesel engine oil ‘Rimula IZ’ after ISUZU vehicles is a proud testament to the amount of research and development, we employed to ensure supreme compatibility with ISUZU vehicles.

“It is also a powerful message indicating we are not mere vendors, but rather partners who provide continuous advice and support to our dear clients.”

 

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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