OMODA&JAECOO has made a high-impact entry into the Middle East SUV market with the regional debut of its all-new light off-road SUV, the JAECOO J5, at a high-energy “JAECOO DAY” launch event in Riyadh on 9 August.
The unveiling, described as ‘explosive’ by OMODA&JAECOO, marks the start of a coordinated multi-country rollout across Saudi Arabia, Kuwait, Qatar, and the UAE, with Dubai next in line for an exclusive launch on today at the JAECOO showroom.
The UAE edition will feature configurations tailored to local driving conditions, climate, and customer preferences.
The Riyadh event, held under the theme “GO DISCOVER”, featured a surprise appearance by acclaimed singer and theatre director Bader Alshuaibi, named as JAECOO’s regional brand ambassador. Alongside the J5, the brand also presented the larger JAECOO J8 and previewed its Super Hybrid System (SHS), underscoring a commitment to intelligent, eco-conscious driving.
The JAECOO J5 is positioned as a stylish yet capable SUV for urban explorers and weekend adventurers. Standout features include a 540° panoramic camera, three intelligent ARDIS driving modes, an independent suspension system, karaoke mode, and even a rooftop camping setup.
Technology and Sustainability
The SHS hybrid powertrain — combining a 5th-generation 1.5TDGI engine, continuously variable DHT (Dedicated Hybrid Transmission), and high-performance battery — is set to play a key role in the brand’s regional NEV strategy, promising improved fuel efficiency and reduced emissions.
With its Human·Vehicle·Life design philosophy and a balance of comfort, versatility, and off-road agility, the JAECOO J5 aims to appeal to a new generation of Middle East drivers. Backed by global momentum, including a place on the 2025 Fortune Global 500 and over 5 million cumulative exports, OMODA&JAECOO is targeting a strong foothold in the intelligent SUV and super hybrid segment.
