Mitsubishi Motors Thailand (MMTh) has begun exporting the newly redesigned Triton pickup truck, one of the Japanese manufacturer’s top sellers.
The Triton was fully redesigned last November after nine years, and is now being positioned as the “Ultimate Sport Utility Truck,” combining the interior space of a passenger car with the functionality of a pickup, Mitsubishi said in a statement.
The firm plans to roll out the Triton in the Philippines, after which it will be sold “sequentially in ASEAN, Oceania, the Middle East, Europe, Africa, and Latin America, eventually exporting to some 150 countries.”
“MMTh started exporting pickup trucks in 1991 and has exported over 1.6 million units so far,” said Tetsuro Aikawa, Mitsubishi Motors Corporation President & COO.
“Thanks to the Thai government’s consistent policies on fostering the automobile industry here, we have achieved growth and expansion with Thailand positioned as our pickup truck production and export hub. Moving on we will grow together with the Thai automobile industry.”
The pickup is available in Single Cab, Double Cab and Club Cab variants, with a three-engine lineup, which includes a new 2.4-litre MIVEC (Mitsubishi Innovative Valve timing Electronic Control system) turbo diesel, along with improved versions of the 2.5-litre turbo diesel and 2.4-litre gasoline engines used to power the Triton’s predecessors.
The Triton trucks are produced in the Laem Chabang Plant in Thailand, which has the largest production capacity among other Mitsubishi manufacturing plants, with a cumulative production of 3.5 million units and exports of over 2.5 million units.
