The new Ford Taurus – Ford’s full-size flagship sedan – has been officially introduced in the Middle East.
Ford Middle East and North Africa said that the latest model of the car has officially arrived in the region, and its enhanced features include a sophisticated design and “a blend of premium comfort and dynamic performance” tailored for the diverse needs of the region.
With a refreshed aesthetic, the new Taurus’ exterior now shows a bold new front and rear fascia, updated headlamp architecture, and distinctive new wheel designs, while new colours like Hot Pepper Red and Vapor Blue help the latest iteration of the Taurus make a visual statement, said Ford’s announcement.
The interior has also received significant enhancements with new colour and material choices, refined seat trims, and a modified console designed for heightened comfort and contemporary style, Ford added.
Designed with Middle East customers in mind
Ravi Ravichandran, President of Ford Middle East and North Africa, said: “The new Ford Taurus represents a pivotal evolution for one of Ford’s most successful nameplates, designed specifically with our loyal Middle East and North African customers in mind. This sedan combines a rich heritage with forward-thinking innovation, making it perfectly timed for customers seeking a vehicle that blends prestige, practicality, and advanced technology.”
According to Ford, its newest Taurus is engineered to offer a choice of powerful and efficient powertrains. Under the hood, the model sports a robust 2.0L EcoBoost® engine, paired with an eight-speed automatic transmission – a combination that offers impressive performance. The numbers prove it further, with the engine producing 239hp and 382Nm of torque. For those prioritising fuel efficiency, Ford is offering a 1.5L Hybrid engine.
Technology upgrades
At the heart of the new Taurus’ comprehensive technology upgrades is Ford’s latest-generation SYNC® 4A infotainment system, presented on a 13.2-inch full HD centre touchscreen, which the manufacturer claims is one of the biggest in its class. The system offers connectivity with wireless Apple CarPlay® and Android Auto™ as standard.
New convenience and luxury features also include a 360-degree camera, now available from the base Ambiente model, and a premium 10-speaker B&O Sound System integrated into the top-tier Titanium series for an immersive audio experience. Ventilated seats, available from the Trend trim, offer optimal comfort in any climate, while the available dual-panel panoramic sunroof enhances the cabin’s sense of openness and luxury.
The new Taurus is also equipped with a comprehensive suite of driver-assistance technologies for safety and ease of driving — such as Intelligent Adaptive Cruise Control, Pre-Collision Assist with Automatic Emergency Braking, and the Lane-Keeping System with Blind Spot Monitoring and Cross-Traffic Alert.
The 360-degree camera supplements it further by providing a comprehensive view for easier manoeuvring and parking, backed up by Intersection Pre-collision Assist, and Emergency Steering Assist for extra support to help avoid incidents.
Connected vehicle experience
The new Taurus also offers a connected vehicle experiences, with the Ford Pass app available in select Middle East markets, offering added convenience, control, and peace of mind. Ford explained that new Taurus owners can now remotely start their vehicle, pre-condition the cabin to their preferred temperature, and even activate the horn and lights to easily locate their car in a crowded parking lot.
The all-new app also provides essential vehicle status updates, allowing users to monitor vital information such as fuel levels, odometer readings, tire pressure, and oil, placing a host of functionalities directly into the customer’s hands.
Ford said that the introduction of the new Taurus is a strategic move that reinforces its “commitment to providing a diverse portfolio of vehicles that resonate with regional customers, from tried and trusted EcoBoost-powered engines to New Energy hybrids complementing the Middle East region’s ambitious sustainability goals”.
“With its blend of everyday usability, value for money, and strong dealer support, the new Ford Taurus — in showrooms now — is crafted to strengthen its leadership in the segment and continue its legacy across the Middle East and North Africa,” said Ford’s statement.
