Visitors to Dubai’s Mall of the Emirates can get a taste of what a performance electric car can offer after the Polestar and Al-Futtaim Trading Enterprises opened the new Polestar Space located in the mall’s ‘Store of the Future’.
Situated on Level 1 of the mall, Store of the Future is promoted as a high-tech retail environment incorporating the latest advances in technology, combining physical and digital elements to create a unique shopping experience tailored to each visitor.
Dropping the Polestar 2 into the coveted spot means that drivers can see the car up close, book a test drive and, if they are keen, purchase the $44,000-plus vehicle.
“The positive reaction to Polestar 2 in the UAE so far has been amazing, and we’re excited to give customers the exclusive opportunity to engage with Polestar in the unique setting of the Store of the Future,” said Jonathan Pollock, regional managing director Emerging Brands at Al-Futtaim Trading Enterprises.
“Offering a truly exceptional experience, the Polestar Space is the perfect setting to showcase the cutting-edge, sustainable design and advanced technologies of Polestar 2.
The opening of the Polestar Space follows a busy few months for the Polestar brand since its UAE debut in February 2022. A visibility campaign which recently concluded with the temporary ‘pop-up’ Polestar Space activation at City Walk Dubai.
According to the Swedish brand and its local partner, the activities “generated intense interest in the Polestar 2, demonstrating the UAE’s readiness for sustainable mobility in a truly premium EV”.
Pollock stated that as an EV brand which has set a target to reach climate neutrality across its value chain by 2040, “offering Polestar in the UAE aligns with the government’s strategic target of Net Zero emissions by 2050. Al-Futtaim is proud to partner with Polestar and demonstrate our commitment to the UAE’s sustainability objectives.”
