SADAFCO has taken a significant step in its fleet decarbonisation journey by testing the Mercedes-Benz eActros 300, delivering Saudia Milk to top retailers in Riyadh throughout October. The fully electric truck demonstrated impressive energy efficiency, consuming just 0.70 KW per kilometre while maintaining zero emissions during daily operations.
Saudia Dairy and Foodstuff Company (SADAFCO) is a leading food manufacturer, seller, and distributor based in Saudi Arabia, with operations across the Middle East. Established on April 21, 1976, SADAFCO has become a market leader in Saudi Arabia in Long Life Milk, Tomato Paste, and Ice Cream, marketing its core products under its flagship brand, Saudia.
With ambitions to be a leader in the region’s food and beverage sector, SADAFCO is committed to advancing sustainable logistics solutions. The company plans to continue expanding its Commercial Electric Vehicle (CEV) testing in Riyadh, sharing results to support the city’s decarbonization goals.
Brian Strong, SADAFCO’s Head of Transformation, shared his firsthand experience of the trial on LinkedIn, commenting, “Had the pleasure this morning to make deliveries of Saudia Milk to customers in Riyadh with the new Mercedes-Benz eActros 300, currently being tested for the first time in Saudi Arabia on an actual SADAFCO key account ambient route.”
He emphasised the importance of these trials, noting that SADAFCO’s ambitious Fleet Decarbonization Roadmap aims for 90% of its fleet to be powered by clean energy, with a target to phase out internal combustion engine (ICE) vehicles by 2035.
The trial of the eActros 300 highlights SADAFCO’s proactive role in leading Saudi Arabia’s commercial fleet sector toward a greener future.
By setting a benchmark in energy-efficient and zero-emission deliveries, SADAFCO is advancing both its own sustainability targets and contributing to broader environmental goals within the region.
