Sharjah Sustainable City, the pioneering master-planned residential community developed by the Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers, has launched a heartwarming Corporate Social Responsibility (CSR) initiative aimed at supporting the workers who are integral to the development of the emirate and the wider UAE.
This thoughtful initiative, which began on Thursday, August 29, 2024, is designed to provide some much-needed relief to approximately 1,500 workers engaged at the site. The programme, carried out in collaboration with Sharjah Co-op, will run for a month and will focus on offering summer refreshments to help workers beat the summer heat.
Sharjah Co-op has played a crucial role in the success of this initiative by supplying the necessary refreshments and providing logistical support through their mobile van, ensuring the treats are stored and distributed efficiently on-site.
Each distribution will take place twice a week between 10:00 AM and 11:00 AM, where Sharjah Sustainable City’s employees and resident volunteers will distribute cold treats, including ice cream and chilled water, to the hardworking employees.
“This initiative reflects our ongoing commitment to not only sustainable development but also to the people who are making Sharjah Sustainable City a reality,” said Carl Atallah, Director of Marketing & Communications at Sharjah Sustainable City.
“Our workers are the unsung heroes behind our sustainably built city, and we want to express our gratitude and support in a meaningful way, by ensuring their well-being. Such initiatives are critical in promoting a culture of empathy and solidarity, reinforcing the idea that every member of our community deserves recognition and care.”
Sharjah Co-op’s involvement highlights its dedication to community welfare. “We are honoured to partner with Sharjah Sustainable City in this meaningful effort, as they share our vision of fostering a supportive community and enhancing the quality of life for all Sharjah residents,” said Faisal Khalid Alnabouda, Marketing and Public Relations Director at Sharjah Co-op.
“We believe that social responsibility goes beyond mere words at Sharjah Co-op — it’s about tangible actions that make a real difference in the lives of those who contribute to our society.”
