Interview: AISIN aims for the cutting edge

The event, held at the Dubai World Trade Centre, served as the perfect stage for AISIN to introduce its expansion strategy and showcase its innovative new tyre brand – AITERRA. Demonstrating a commitment to sustainability, cutting-edge technology, and regional customisation, AISIN is reinforcing its position as a comprehensive automotive parts and service provider.

During the event, AISIN showcased a broad array of equipment for automotive service and maintenance, highlighting products such as rim solutions and e-mobility components. The company’s product line-up now includes cooling systems, drivetrain products, steering and suspension, chemicals and fluids, alongside essential maintenance items like lubricants, batteries, and service tools.

In an exclusive interview with T&FME during the event, Masahiro Shiiya, President of AISIN Corporation’s Global Aftermarket, discussed the company’s vision, the launch of AITERRA, and AISIN’s strategy to stay ahead in an ever-evolving market.

Masahiro Shiiya: AISIN’s expansion strategy aims to become a comprehensive automotive parts and service provider by broadening its product lineup. This includes not only traditional automotive components but also essential maintenance items like tires, lubricants, and service tools. The company’s global network of 36 locations enables it to deliver high-quality products efficiently. This expansion strengthens AISIN’s position as a trusted partner in the global automotive aftermarket industry.

The demand for diverse and innovative aftermarket offerings is driven by the complexity of modern vehicles and evolving consumer needs. As technologies like EVs and smart systems become more common, specialized parts and services are required. Consumers also seek sustainable, fuel-efficient, and safe solutions. Companies like AISIN are responding by offering a broader range of products and integrating cutting-edge technology.

AITERRA reflects AISIN’s commitment to sustainability by combining advanced technology with eco-friendly solutions. The tire brand is designed for high performance while supporting fuel efficiency and environmental responsibility. The name AITERRA, combining “AI” and “Terra,” symbolizes AISIN’s dedication to both innovation and sustainability. This aligns with the company’s broader vision of zero-emission solutions for the automotive industry.

Regional customisation is crucial to AISIN’s strategy, as it tailors products to meet local market demands. The company adapts its offerings based on consumer preferences, regulatory requirements, and environmental factors. With a strong global network, AISIN ensures timely and efficient delivery of customized solutions. This approach helps AISIN maintain a competitive edge in diverse markets worldwide.

AISIN’s product diversification allows it to address emerging trends like electrification and sustainability. By expanding its lineup to include items such as AITERRA tires and service equipment, AISIN meets a wider range of customer needs. The integration of cutting-edge technologies in its products helps the company stay ahead of competitors. AISIN’s ability to innovate ensures it remains a leader in a rapidly changing industry.

Automechanika Dubai is a key platform for AISIN to showcase new innovations like the AITERRA tire brand. The event allows AISIN to connect with global customers, partners, and industry leaders. It also provides an opportunity to gather valuable feedback on its offerings. AISIN’s participation reinforces its position as a leader in the automotive aftermarket industry.